Art Direction for Visible

I developed several concepts for Visible's social channels that were playful interpretations of products and phone culture. Ideas usually began as a bullet point in a google doc, transformed into a detailed sketch, and then were brought to life by working closely with a dream team of photographers, retouchers, and stylists.

I find a lot of joy in concepting ideas for props that become the focal point for some photos. Whether it's real phone scented candles, fake social media inspired cereal brands, rival wireless sports teams or a very pink Mean Girls reference, I find every excuse to use humor and nostalgia in my work.