Madwell Brand Identity

Madwell is a tiny little giant agency based in Brooklyn and Denver. Founded in 2010, it was time for a new iteration of the brand. The resulting work encompassed a new website, cohesive graphic system, refined typography, and a vibrant color palette, among other strategic components.
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The visual system aimed to capture the madness of creativity done well. To do this, we built a flexible system derived from the line and dot of our logo that could flex between being disciplined or playful when needed.