Web Design for Plum

CLIENT
Plum Organics
Agency
Madwell
CONTRIBUTION
Web Design, Art Direction
PROJECT DESCRIPTION

Plum Organics website needed an overhaul to compliment their refreshed packaging. The goal of the site was to make it easier for sleep deprived parents to introduce their little ones to Plum, making them adventurous eaters from the start.

The redesign drew inspiration from the unique flavor profiles of their food using a rich color palette, fresh tone of voice, and an improved user experience. Additionally, we captured a library of lifestyle and product photography for the brand that fit seamlessly in the experience and somehow got 20+ babies and tots to sit still.

See it in action at plumorganics.com
Collage of page designs from the plum website
a cute baby enjoying a plum pouchPlum products in a kitchen pantry
Detailed images from plums blog and about page
Plum pouch propped with strawberries, kale, and yogurtA tot enjoying a plum snack
A family of four sitting happily on couch
Mobile screens from plums web design
Three plum pouches staged with peaches, blueberries, green beans, and carrots
Plum's web design system fonts, colors, and icons
COLLABORATORS
Rachel Matts, Design Director
Chris Sojka, Photographer
Diana Bosniack, GCD, Copy
Christian Ewing, Strategy Director
Regina Strong, Senior Copywriter
Javier Ortiz, Senior Copywriter
Courtney Browne, Producer
Isaac LeFevre, Executive Producer
Bex Vanderway, Wardrobe
Kristina Kitchen, Food & Prop Styling
Anna Lindell, Retouching
Greg Rich, Dev
Jinook Jung, Dev
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