Web Design for Fernet

Better known as the 'bartender’s secret handshake', Fernet-Branca is a beloved Italian amaro with nearly 200 years of history. Fernet needed a new website for their U.S. base that introduced the alcohol brand to newcomers while serving their most loyal fans.

I designed an experience that featured a Fernet finder, merch store, and an interactive mini-game arcade filled with branded easter eggs that kept users on the site longer. I also directed a photoshoot in a Brooklyn bar that captured the spirit of a night out and depleted the bar's supply of Fernet for the night.