Pachuca Website

To support the release of ojos. labios. cara., a music video collaboration between e.l.f. Cosmetics and Latin pop star Manuel Turizo, I led the design of a microsite that explored the roots of the 1940s Pachuca movement. Drawing from archival imagery and interviews with Dr. Catherine S. Ramírez, the site served as a digital tribute to a rebellious subculture that helped shape the video's makeup, fashion, and story.