Pop-A-Shot x Fernet

Pop-A-Shot and Fernet were a dream team in the making. Fernet sought a creative way to gather new customers' emails and to address the demand for new merch from enthusiastic fans. Pop-A-Shot sought to build excitement and joy for a bunch of diehard Fernet basketball fans during March Madness.
‍
The result was an activation featuring a custom Pop-A-Shot, limited edition merch, and a mobile game that was triggered by scanning branded coasters and posters at bars with the chance of winning prizes. The visual system I developed was inspired by Fernet's Italian basketball team from the 90s.